Monthly subscriptions are taking over every aspect of… life basically. From Netflix, to wine of the month clubs, to beauty boxes, the newest major move in monthly subscriptions is that of monthly nail polish subscriptions.
Nail polish is an absolutely integral aspect of any female’s beauty regimen, so it’s only fitting that companies specialize their monthly subscriptions to solely providing consumers with a monthly package of polishes.
In this past year, a few subscription companies have popped up:
One being, Julep. The cult polish brand, which is based in Seattle, was one of the very first companies to launch a nail polish subscription service. Launched by a former Starbucks executive, the monthly subscription service, called Julep Mavens, works as such:
$19.99 per month gets you a monthly box that includes two full sized polishes and a beauty product (like hand lotion). You can also choose to skip months or send your box to a friend.
Color Me Monthly is a subscription service that was founded by two sisters with an aim to provide eco-friendly polishes to the masses. Consumers pay $7 and get one polish a month complete with a haiku card describing the color. These polishes are formulated without dibutyl phthalate (DBP), formaldehyde and toluene, and the bottles are laser-etches as opposed to printed, which is better for the environment.
Square Hue is another simply run company. $21 a month gets you three polishes every month and each month’s box is themed, and a surprise. Philanthropic as well as lucrative, 30% of profits from these sales go to charity, with hopes to improve that percentage.
Finally, nail art lovers rejoice with the Nail Art Society subscription. $9.95 a month gets you polish and some nail art tools.
Will you be subscribing to any of these businesses?
Ally | Elite.
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