Alexa Chung Named L’Oreal Ambassador


Alexa Chung is a fashion favorite amongst the no rules fashion girls. Her light eyes, perfect complexion and light hair color has caught the eyes of many. Now, even L’Oreal is taking notice.

Alexa Chung has been named the new face of L’Oreal Professionnel’s hair color product line, INOA. The INOA line of hair care products features scalp-friendly, ammonia-free, in-salon colorants and will be available for purchase in April.

Chung is in the process of shooting print campaigns for the line.

Ally | Elite.

Photo Credit: Getty Images