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Alber Elbaz x Lancôme

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Sometime back in January, the French luxury, beauty-brand Lancôme made the announcement that they would be collaborating on a makeup collection with Lanvin’s beloved creative director, Alber Elbaz.

The limited edition line, which is set to hit stores and online outlets mid-June, will focus solely on eyes (which was Elbaz’s decision). “I spend my time backstage at the Lanvin shows, and when I come out at the end, all I see are people’s eyes,” said Elbaz. Truly a French romantic, is he not?

The jumping-off point for the collection was the shape of Lancôme’s famous Hypnose mascara containers, which remind Elbaz of a woman’s figure. The collection, however, does not feature any new colors or products. Essentially, what Elbaz did was to “dress and re-style” existing classic Lancôme palettes and mascaras.

Basically, this is a collection of new and cute packaging, rather than of new palettes altogether. Although it’s just new packaging, there are still options. Elbaz designed four different designs: Star, Doll, Drama, and Definicils, which each correspond to Lancôme’s popular mascara names.

There’s a matching eye shadow palette and mascara for each design, as well as one set of false lashes. In addition to this collection, on June 3 (prior to the collection’s actual launch), Lancôme is releasing a film created by Elbaz for the collection.

If you’re anything like me (a marketer’s dream), packaging alone is enough to entice you to purchase an item. I love Elbaz's simply decorations on the mascara tubes with patterns like sketched hearts and polka dots. It has a harried and rushed look to the design, but somehow, a haphazard sketch is completely elegant. That’s the Lanvin touch.

Photo Credit: Getty Images