Pride
Two Black models wearing makeup and holding up a Pride beauty product from queer-owned beauty brand Fluide Beauty.

Peep These Beauty Products From Brands Giving Back To LGBTQ+ Communities This Year

You love to see it!

Courtesy of Fluide

Pride month is finally here, and beauty brands are lining up to drop exclusive collections to celebrate LGBTQ+ communities. While the entire month of June is the perfect time to bring out the rainbow-filled palettes and packaging, what’s more important is ensuring consistent support for queer people and highlighting the brands actually donating to LGBTQIA+-focused charities and non-profits.

Corporate pinkwashing, in regards to the LGBTQ+ communities, has grown tremendously as more brands seek to capitalize on rainbow branding for Pride Month, celebrating LGBTQ+ people with products and marketing but not actually aiding the very communities Pride Month honors. The issue is complex, and many people have conflicting emotions about the increase in visibility and mainstream support alongside feeling that corporations are using Pride as a way to drum up more profits without giving anything back. No matter where you stand on this issue, however, if you’re going to shop Pride beauty products, the best ones to check out are the ones from brands putting their money where their mouth is and donating proceeds to LGBTQ+ foundations.

Luckily, this year, many brands understand how crucial this kind of support is, and you have plenty of options to shop for all your beauty needs. Below are some beauty buys from brands committed to giving back to LGBTQ+ causes:

We only include products that have been independently selected by Elite Daily's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

01
Fluide Beauty
Otherworldly Pride Collection
Fluide Beauty

Queer-owned Fluide Beauty consistently donates a portion of its proceeds to LGBTQ+ organizations. That said, its Otherworldly Pride Collection is too good to pass up. Proceeds from this collection benefit For Our Sibs, a mutual aid fund supporting Black trans, gender non-conforming, non-binary people, 2S, and intersex individuals. The collection includes an eyeshadow palette, a multi-colored gem pack, a face gloss, and a limited-edition T-shirt.

$50
03
Good Light
Limited Edition Pride Bundle
Good Light

Good Light’s limited-edition Pride Bundle features a very aesthetically pleasing collection of five products — the Good Light Cosmic Dew Water Cleanser, Tower 28’s Superdew Highlighter Balm, the Hawthorne Forever Young Eye Elixir, Function of Beauty’s Hair Mist, and a $20 Function of Beauty gift card — all packaged in a bomb pronoun tote. All proceeds from the bundle will be donated to True Colors United, an organization that works to end youth homelessness within the LGBTQIA+ community

$130
$100
05
Donni Davy
Donni Davy Head in the Clouds Face Decals
Donni Davy

Renown Euphoria makeup designer Donni Davy is donating 10% of profits from her Head in the Clouds face decals, made in collaboration with Face Lace, to Trans Lifeline from now until Dec. 31, 2021. The sparkly, iridescent decals are endlessly fun and will help you channel all of Jules’ best looks.

$18
07
HipDot Cosmetics
HipDot Diamond Diva Set
HipDot Cosmetics

This Pride Month, HipDot teamed up with Drag Queen Meatball to create a special Diamond Diva Set that comes with a rainbow palette and makeup sponge, eyeliner, and mascara. Also, 10% of this collection’s gross sales will be donated to the LGBTQ+ Freedom Fund.

$44
10
L’Oreal Paris
L’Oreal Paris Colorista 1-Day Color Sprays
L'Oreal

L’Oreal Paris is donating 10% of proceeds from its Colorista1-Day Color Sprays ($10, L’Oreal) — available in a rainbow of shades — to the Ali Forney Center for the entire month of June. These semi-permanent hair color sprays allow you to experiment with colors easily, minus all the hair damage. The brand has pledged to donate a minimum of $15,000 to the foundation, although it hasn’t disclosed a max donation.

$10
13
NYX Professional Makeup
NYX Professional Makeup Metal Play Palette
NYX

For its Pride collection, NYX has released a slew of vivid products, like the Metal Play Palette ($15, NYX), which is chock-full of glitter shades for your eyes, lips, and face. The brand has also pledged a $100,000 donation to Pride causes all over the world, including the LA LGBT Center.

$15
15
Starface
Starface Rainbow Hydro-Stars
Starface

Starface is welcoming its highly coveted and widely loved Rainbow Hydro Stars ($11, Starface) to its shelves permanently. All sales of the rainbow hydrocolloid stickers, which are seriously no match for pimples, will be allocated to the Black Led Movement Fund and the Hetrick-Martin Institute for LGBTQ+ youths for the foreseeable future.

$11