You love to see it.
During Pride Month, brands are eager to drop exclusive collections that, at least aesthetically, rally in support of LGBTQIA+ communities. While June is a great time to vibe with rainbow-splashed palettes and packaging, it’s far more important to ensure consistent support for Queer people and spend your coin on brands actually donating to LGBTQ+-focused charities and non-profits.
Corporate pinkwashing, in regards to the LGBTQ+ communities, has grown tremendously as more brands seek to capitalize on rainbow branding for Pride Month, celebrating LGBTQ+ people with products and marketing, but not actually aiding the very communities Pride Month honors. The issue is complex, and many people have conflicting emotions about the increase in visibility and mainstream support alongside feeling that corporations are using Pride as a way to drum up more profits without giving anything back. No matter where you stand on this issue, though, if you’re going to shop Pride beauty products, the best ones to check out are the ones from brands putting their money where their mouth is and donating proceeds to LGBTQ+ foundations.
Luckily, this year, many brands understand how crucial genuine support is and you have plenty of options to shop for all your beauty needs. Below are some beauty buys from brands committed to giving back to LGBTQ+ causes.
We at Elite Daily only include products that have been independently selected by our editors. We may receive a portion of sales if you purchase a product through a link in this article.
Starface
Starface brought its highly coveted and widely loved Rainbow Hydro Stars to shelves permanently in 2021. All sales of the rainbow hydrocolloid stickers, which are seriously no match for pimples, are allocated to the Black Led Movement Fund and the Hetrick-Martin Institute for LGBTQ+ youths. This kind of year-round support of LGBTQ+ communities should be the rule for brands, not the exception, and I will always love Starface for showing initiative.
Morphe
Morphe is donating 100% of the net proceeds (a minimum of $50K) of its 2022 Made With Pride Collection to The Trevor Project. The collection features two gorgeous eyeshadow palettes, body and face gems, and a brush collection. The shadow palettes are my personal favorite, since each shade is named after a Pride-related cultural icon.
TooD Beauty
Launched on June 23, the TooD Beauty x Jaé Joseph polish collection features eight shades of non-toxic polish all named after LGBTQ+ activists. 10% of proceeds from the limited-edition line will go to the Human Rights Campaign. You can buy a single shade for $13 or four shades for $29.
Boy Smells
For this year’s Pride, Boy Smells is supporting GLSEN, an organization that supports LGBTQ+ students in school environments. The brand is donating 15% of sales from its Genderful fragrances, in both June and July, to GLSEN, with a minimum donation of $50K. The coolest scent from the Genderful line? I’m a huge fan of Cowboy Kush and its heady blend of leather, oud, patchouli, and cannabis leaf.
Rainbow Beauty
This month, Rainbow Beauty is donating all profits from its products sold on Walmart.com to the Los Angeles LGBT Center. It’s a great opportunity to stock up on a year’s worth of bath and body products while helping to provide health services, housing, and advocacy support for LGBTQ+ folks.
Flower and Spice
100% of the revenue from Flower and Spice’s special edition travel-sized set of four skin care products will be donated to NELFA, an international charity that works to support LGBTQ+ families across Europe. Flower and Spice skin care products are supercharged by, you guessed it, flowers and spices, and its science-backed formulas really are best in class.
Chapstick
Not only is Chapstick donating 100% of sales of its Love Wins lip balm to the It Gets Better Project, but it’s also supporting the organization with a $25K donation. You can purchase a set of 12 of Chapstick’s Love Wins lip balm sticks for $24, which basically sets you up for smooth, soft lips for the entire year.
Sigma Beauty
It’s always hard to pass up new makeup brushes, but particularly so when they feature a wildly cool oil-slick design. This year, a portion of proceeds from Sigma Beauty’s Pride Brush Set will be donated to the It Gets Better Project, dedicated to uplifting and empowering LGBTQ+ youth globally.
Beekman 1802
The gay-owned skin care brand Beekman 1802 does a lot during Pride Month to raise funds that benefit at-risk LGBTQ+ folks. This month, 100% of the profits from Beekman 1802’s Limited Edition Pride Bloom Cream will go to The Ali Forney Center, which supports LGBTQ+ youth experiencing homelessness.
Bliss
100% of the purchase price from this set of Bliss’ cult-favorite Block Star sunscreen, featuring original artwork by social justice artist Devon Blow, will be donated to The Trevor Project. Snagging this set is a great way to stock up on A+ SPF while supporting a vital cause.
Inked by Dani
When it comes time to go all out for Pride, you’ll want to have Inked by Dani’s Love is Love pack of temporary tattoos on hand. Although the brand didn’t specify exact numbers, a portion of proceeds from the collection will be donated to The Trevor Project.
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