This App Helping NFL Fans Win Money Is Completely Changing The Game
In 2009, FanDuel burst onto the scene and changed the fantasy sports world as we knew it. You were no longer stuck drafting a fantasy football team a month before the NFL season started, only to see your top two draft picks go down in Week 1 with nothing you could do about it.
For about three years, FanDuel was the only game in town when it came to daily fantasy sports; not that users were complaining. The concept of daily fantasy sports was immediately excepted and praised by most fantasy players, Millennials in particular.
Most 20-somethings I know, myself included, cannot sit and watch one NFL game for three and half hours. What with all the timeouts and commercials, it's pretty much a Millennial's nightmare.
In 2012, DraftKings launched and became a direct competitor to FanDuel, essentially offering the same daily fantasy sports services. Again, the big winners were Millennial sports fans.
Now, this generation is to get their biggest win yet with the launch of WinView, an app that allows you to participate in multiple propositions during live NFL games.
For instance, you can predict whether or not Eddie Lacy will fumble on a particular drive, or if Aaron Rodgers will complete 10 passes in a particular quarter.
I recently spoke with WinView CEO David Lockton, the man behind the app changing how you'll watch sports for years to come.
In order to get the full understanding of what exactly WinView is, I asked Lockton how he sees this sports game-changer. He said,
Basically, your phone or tablet is going to become as integral to your NFL viewing experience as the television screen in front of you. Whether you play with your friends in the same room or someone on the other side of the world will be completely up to you.
The concept of daily fantasy sports has always appealed to me in theory, but I've never been a massive DraftKings or FanDuel addict.
In light of this, I asked Lockton if his app is the future of sports betting, to which he replied,
The last part of what Lockton said struck a chord with me immediately. If I play Winview, and presumably win, how exactly am I getting paid if I haven't wagered any money initially?
Lockton told me,
The more I spoke with Lockton, the more I could see my friends and I using WinView to spice up what's already become one of the most exciting days of the week during the fall. NFL Sundays are king.
With WinView, you're not only able to interact directly with the game as it's going on, you're actually adding something tangible to the social aspect that already exists.
How often have you been watching a game with friends and said, "You know Tony Romo's going to throw a pick this drive, right?" Well, with WinView, you'll be able to actually cash in on that proposition.
Speaking on this aspect of his application, Lockton said,
Another genius aspect of WinView is the app's ability to keep the action going during timeouts. Lockton explained this, saying,
While WinView maybe revolutionary, in terms of how you watch sports, Lockton says there's nothing new about this idea. According to the app's CEO, television has demanded user interaction for years.
Ever screamed at the TV during Jeopardy!? This is the same thing, really, except you're actually able to do something with your correct answer.
According to reports, WinView has raised $6.5 million in funding, a large portion of which is reportedly being used to ensure WinView is fully operational by kickoff of the 2016 NFL season.
Lockton himself guaranteed me WinView will be ready by the start of this season.
At the moment, WinView will only be available for NFL games, but according to Lockton,
"There's real magic in real time," Lockton told me. After speaking with him, I'm definitely a believer.