Skechers Should Make Half A Billion More Than Jordan Brand This Year
You could say 2015 is the year of Skechers.
In May, it was reported the Skechers brand was selling more sneakers than perennial footwear powerhouse Adidas.
Now, it appears Skechers is on pace to rake in more money than Jordan Brand.
OK--Sit down and take a big breath. This year Skechers will be a larger brand than Jordan — Matt Powell (@NPDMattPowell) July 29, 2015
NPD's Matt Powell estimates Skechers will reach the $3 billion mark in sales in 2015 while Jordan is expected to make no more than $2.5 billion.
Looks like those Shape-ups are on the come up.
Don't cry, MJ.