Whole Foods Is Trying To Attract More Millennials In The Most Bizarre Way
Ah, Whole Foods. The magical land I visit to buy really expensive produce, the place where I spend $25 at the salad bar and the grocery store that makes a $10 box of tea seem like a reasonable purchase.
And in the near future, it will be the place I can go to get a tattoo.
Yep, you read that right. Back in June, the grocery store announced it will launch a branch of more affordable stores called 365 by Whole Foods Market. Now, a part of that plan is, apparently, to add record stores and tattoo parlors.
This new Millennial-focused business plan could be in response to a 1.8 percent drop in sales, which may have something to do with 20-somethings doing their shopping at more budget-friendly grocery stores like Trader Joe's, according to Bloomberg Business.
Will Millennials really flock to these 365 stores because they can get inked in the same building where they buy their bok choy? Only time will tell.
In the meantime, the current stores already have some unique (and expensive) offerings including emu eggs, blueberry pancake-flavored pork sausage, kale ice cream and camel's milk.
As you anxiously wait for a Whole Foods/tattoo parlor to open up in your town, you can always entertain yourself by pretending to work at Whole Foods like this guy.