Sprint hit everyone with a blast from the past during the NBA Finals, and it took a straight shot at Verizon in the process.
As Game 2 between the Cleveland Cavaliers and Golden State Warriors went to commercial break, a familiar face showed up on viewers' screens, only this time, he was wearing yellow.
Nielsen data is. It shows Sprint's reliability is within 1% of Verizon's. Can you hear that? #TheSwitchIsRealhttps://t.co/qwkfCpu2s4 — Sprint (@sprint) June 6, 2016
That face has a name. And that name is Paul Marcarelli, otherwise known as the guy who always repeatedly asked, "Can you hear me now? Good", all over the world in a series of Verizon's most memorable commercials.
If that doesn't sound familiar, you're probably not a Millennial, but no matter. I've got you. Here's a sample of Marcarelli's old work.
Sprint's newest ad takes a stab at Verizon, insisting Sprint's quality of service is within 1 percent of Verizon's, which I'm certain is 100 percent true and needs no fact-checking whatsoever.
But, a new employer means a new line. The one Marcarelli ended with in the commercial -- "Can you hear that?" -- appears to be it for now.
Here's more of Paul's new work for Sprint.
If nothing else, you're got to admire the showmanship from Sprint here. Bold move.