This Major Twitter Feature Could Soon Be Missing From Celebrities' Accounts


Our days of lightly trolling celebrities on Twitter are over, thanks to a new app called Engage.

It's been dressed up as a way for online "influencers" to better manage their accounts. But in reality, it's just a big piece of red tape between fans and their idols.

Engage filters the feeds of Twitter users with large followings. It notifies them when other "influencers" follow them and only shows mentions from the most important people.

Twitter wrote on its blog,

Engage has been summed up beautifully in this tweet:

Engage also comes with a tool that rounds up data super easily. It reviews tweets and lets the user know how each tweet performed.

Describing the new app, Twitter explained,

I guess we'll just have to wait and see if it makes a difference.

Citations: The Verge