Warm weather heralds a number of things: longer days, warm nights, BBQs, slip and slides -- oh, and beach season, which means swimsuit shopping.
Instead of the normal dread this would inspire, Target released an amazing ad campaign that not only foregoes Photoshop, but also includes a number of women of different body types and ethnicities.
And seeing real women who are representative of the world is incredibly refreshing as it is empowering.
Megan Batoon, a creator and dancer, Lizzie Armanto, a pro skateboarder, Denise Bidot, a model and body activist and Kamie Crawford, a TV host and model, have partnered up with the retailer and posted their unedited pictures on their social media accounts.
A Target spokesperson said,
Target is committed to empowering women to feel confident in what they wear by offering a variety of style choices. It was important to us to use photography that represented their true beauty, without filters.
In 2014, Target landed in a lot of hot water after a model's "thigh gap" was photoshopped to look more alien than human. Like, not even good photoshopping -- it looks like someone took the eraser tool and said,
Women don't need legs -- if they only have thin, spindly, not human legs, then they'll never run away from me...
Just look at that gap. Yikes.
Also, I'm just noticing this now... Look at her armpit on the right side? That's... not normal.
But people are loving the fact Target is finally embracing different body types.
It's important to show people are beautiful just the way that they are and ridiculous standards that Photoshop perpetrates can be dangerous for people of every gender and age.
One fan wrote on Crawford's photo,
Just wanted to say you are such an inspiration to me! Love how you shine with body positivity. It sets such a great example for other women like myself. I can't wait to shop for some one pieces at Target soon!