Woman's Fake Instagram Goes Viral For Its Hidden Message About Addiction


Louise Delage is Instagram-famous and has racked up over 48,000 followers in just two months.

In case you don't know her, Ms. Delage appears to be a beautiful Parisian woman who posts photos regularly about the glamorous lives she and her friends lead.

She's poised, spontaneous and drop-dead gorgeous — but she's also fake.


You read that correctly. Louise Delage is not a real person. She's a model, acting in each photo posted.

Her Instagram account was created by a Paris ad agency called BETC, which was hired by Addiction Aide to bring light to addiction in a very clever way.

Its goal was to teach us how easily we can "like" someone's addiction on social media without even realizing it, and, in Louise's case, it was alcohol.

You may not have noticed, but in each and every photo "Louise" posted on Instagram, at least one form of alcoholic beverage was pictured.

Unsurprisingly, the pattern was overlooked, and people liked her photos over 50,000 times, according to Metro.

By "liking" her photos, they were "liking" her addiction without even realizing it.

Quite often, she's pictured with cocktails.


Other times, she's posing with wine.


And sometimes, she's drinking a beer.

The views can be distracting, though.


Her beauty can be, too.


Looks like she's having fun, right?


I think this photo says it all.


This week, Addiction Aide released a chilling video titled "Like My Addiction" that reveals the secret behind who Louise Delage really is.

Needless to say, people had no idea what they were actually "liking" in her photos.

Now, do you see it?

Amongst the smiles and the sunsets, the model was surrounded by at least one drink in each and every photo — and we didn't even realize it.

This just goes to show you addiction isn't always obvious, but if you look close enough, you'll find the truth.

Citations: Metro