Facebook Live Has A New Filter Feature Similar To Snapchat

My favorite thing about the 21st century? Snapchat.

OK, OK, maybe it's not my favorite thing, but it's definitely up there on the list.

Ask all of my friends; they'll confirm that I'm pretty obsessed with the app. I'm definitely guilty of sending an obnoxious amount of snaps every day, but I'm not ashamed (sorry, friends).

Sadly, my go-to app has finally found its competitor in Facebook, and I'm not sure how to handle the change.

According to Business Insider, Facebook is upping their filter game and adding Halloween "masks" to their Facebook Live streaming capabilities.

As much as I hate to admit it, they're kind of amazing.


The first set of filters that'll be featured for the upcoming holiday will turn you into spooky characters such as a witch, a pumpkin or a cat.

Facebook must've had this planned for a while because they purchased an app in March that made face recognition possible.

Mashable reported the app used to create these "masks" is called MSQRD. Apparently, its helped Facebook with 3D face-placement and face tracking.

Snapchat, you OK?


If you've got an iPhone, you're in luck. It's been reported the new "Live Masks" feature will become available in the US on Facebook's iPhone app. It'll be available on Androids in the next few months, though.


Facebook hopes the creative new filters will encourage people who aren't celebrities to start using Facebook Live more casually, like the way they use Snapchat.

According to TIME, the masks won't be available until the days right before Halloween.

But if you're eager to know what you'll need to do in order to become a witch over Facebook Live, we've got your back.

Upon opening the camera for the Live screen, you'll need to tap a magic wand in the upper left corner. Then, a menu of the masks will appear for you to "try on."

I know I'll be logging onto Facebook on October 31. Don't worry though, Snapchat, I won't cheat on you for too long.

Citations: TIME, Mashable, Business Insider