Maxed out on Kiss Me Heroine Make mascara and DHC Cleansing Oil? Broaden your Japanese beauty horizons and consider the five best Japanese shampoos, listed ahead — not quite as niche-popular in the West as, say, Yu-Be lotion, but equally worth your consideration. These shampoos focus mainly on softening, smoothing, and hydration, and often leverage plant-based ingredients native to Japan, like rice water, camellia oil, honey, and cherry blossom extract.
Most Japanese shampoos aren’t widely available in the American market, especially if they hail from Japanese drugstore brands — a bummer, because they’ll make your hair feel softer than anything, they’re surprisingly affordable, and Japanese shampoos are known for their divine scents. So in this case, as in almost all cases, Amazon is your best bet. While their offerings aren’t quite as robust as the shelves in a literal Japanese drugstore or beauty emporium, they do carry some of the shampoos that’ve been most whole-heartedly approved by J-beauty lovers around the internet.
Whether you’re looking for something to boost your volume, to moisturize and define your curls, or for an entrée to the coveted Japanese-shampoo cult, Amazon has you covered. Scroll on to shop five of the best Japanese shampoos you can get right now.
We only recommend products we love and that we think you will, too. We may receive a portion of sales from products purchased from this article, which was written by our Commerce team.