The campaign, dubbed FlatTopper Pride, features post-operative breast cancer survivors Jodi Jaecks, Melly Testa and Emily Jensen modeling the brand's gender-neutral underwear.
In the ads, the three women, none of whom elected to undergo reconstructive surgery, pose topless, proudly displaying their flat chests.
The goal of the powerful campaign is to encourage women to feel comfortable post mastectomy. Many women choose to get implants after surgery to feel more feminine, but this campaign aims to remind women (especially those who identify as queer) they're allowed to love their bodies as they are.
The website explains,
We want to share their photographs, stories and experiences with you in the hopes that other breast cancer patients, especially those in the LGBTQ community, will find their role models, support and inspiration. Let's start a dialog around gender presentation and expectations, breast cancer and being queer.
The project launches in conjunction with Jensen's new website, FlatTopper Pride, an online community described by the writers as a place "where gender expression and cancer intersect in a meaningful, productive and supportive space."
Find some of the campaign's inspirational photos below.