This Is The Reason The Time On The iPhone Is Always 9:41 In Apple Ads

Google "iPhone 6" or look at any photo from an iPhone event.

The time on the device displayed will always read 9:41.

This specific number is there for a reason, as explained on question-and-answer website Quora.

According to Metro, this is the time several recent iPhones were first revealed to the world.

Quora writer Brian Roemmele said,

On January 9, 2007 at 9:00 am, Steve Jobs took the stage at the 2007 Macworld Conference & Expo and just about 35 minutes into his presentation he said, 'This is a day I have been looking forward to for two and a half years…' And at just about 9:42 am, Steve announced the iPhone. Thus, frozen in time is the near exact time the iPhone was officially announced.

Apple pays homage to this monumental occasion by presenting the succeeding iPhones as close to this time as possible.

But iPhone presentations as of late are about a minute shorter than they used to be, so the devices show 9:41 on the screen instead.

Every recent iPhone presentation has been carefully tailored so the device makes its first appearance at this time.

Former Apple engineer Scott Forstall said,

We design the product launch keynotes so that the big reveal of the product happens around 40 minutes into the presentation.

Mystery solved.

Citations: In Apple adverts the time on iPhones screen is always 941 this is why (Metro)