Yesterday it was revealed that the boy featured in the viral "Success Kid" meme was using his popularity for the most noble of causes.
The father of Sammy Griner, 8, is in dire need of a kidney transplant, and the Jacksonville, FL, family had launched a GoFundMe campaign to find a living donor and pay for Justin Griner's medical expenses.
According to Time, the Griners had asked for around $75,000, and a week later, over $88,000 has been donated.
Medicare will pay for 80 percent of the treatment following the 39-year-old's surgery, but the family is on their own when it comes to the drugs needed afterward.
It will cost them $12,000 for just one year's worth of medication, and Justin is expected to be on even more drugs as he gets older.
Sammy's mother, Laney Griner, told ABC News that she knows it was her son's fame that attracted 300 donors within five days of the campaign's launch.
The legendary photo features an 11-month-old Sammy holding a clump of sand he was about to stuff into his mouth at the beach, she said.
Laney put the photo on her Flickr page in 2007, and by 2010, the meme was born.
She says she is constantly bombarded by strangers who are elated to meet the mother of their desktop screen saver.