A new study revealed that women now own an average of thirty-four pairs of underwear. Perhaps the Fifty Shades of Grey craze explains why the number is three times what it was in 1999, when the average was just 12 pairs.
The figure has increased because of a large desire for "special occasion undies."
According to a poll of 2,00 women for Dr. Beckmann (Glo White), a woman's typical underwear drawer contains 20 everyday pairs and 14 for the "best."
56 percent of women said that they have separate underwear collections for special occasions and for everyday comfort.
61 percent of special occasion underwear retailers admitted that the Fifty Shades craze has made them more likely to purchase "special occasion underwear."
Dr. Beckmann spokesman Susan Fermor said: 'There have clearly been many contributory factors to the upsurge in the number of pairs of knickers owned by British women.' Our research reveals that they own, on average, three times as many pairs now as they did in 1999. And many put it down to this new era of female liberation we seem to be experiencing in the UK. Back in 1999 it would have been unusual for a British woman to admit she was reading a saucy romance novel but now, in 2012, they are loudly and proudly reading similar fiction on the bus, on the train and even expressing their love of books like Fifty Shades of Grey across Facebook and many other social networking sites. It is a true 21st Century phenomenon and it is clearly informing British women’s choices when it comes to the way they are expressing themselves, including the amount and kind of underwear they are currently buying.
58 percent of women polled revealed that bright white underwear are their favorite color, for both everyday and special occasions.