Powerful PSA Shows It's Up To Us To Stop Sexual Harassment And Assault

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We’ve been trained since childhood to keep things to ourselves. We’ve been taught not to “tattle” on others, not to “be a snitch” and to mind our own business.

These lessons can be useful, but when it comes to situations that involve the well-being of others, minding our own business can be dangerous -- even deadly.

That’s the message the Ontario, Canada, government hopes to communicate with its new sexual harassment PSA, #WhoWillYouHelp.

The ad depicts several instances of sexual harassment -- everything from unwanted touching at work to spreading intimate pictures at school -- and how they could have been stopped if only an onlooker had stood up and said something.

In the middle of the minute-long commercial, the ad’s narrator reads,

When you do nothing, you’re helping him. But when you do something, you help her.

The commercial ends with the question, #WhoWillYouHelp?

It’s a powerful reminder that sometimes, ignoring wrongful acts is just as harmful as committing them. We have a responsibility to watch out for others and to speak out when something is wrong -- even if it means being “a snitch.”

Because when it comes down to someone’s life, wouldn’t you rather be a tattletale than the person who did nothing?

You can see the powerful ad up top, and learn more about the campaign here.