Couple nicknames aren't popular among most – unless they result in free weddings.
Just ask Joel Burger and Ashley King; their Burger-King wedding will be entirely funded by the popular fast food chain.
Joel and Ashley, both from New Berlin, Illinois, began dating their freshman year of college after being friends since grade school, reports The State Journal-Register.
And when Burger, 24, finally popped the question last week, the pair knew exactly how to phrase the engagement announcement in the local paper: Burger-King.
As with all viral stories, the wave of media attention following the paper's release has been chaotic and wholly unexpected by the couple.
Mr. Burger and Ms. King? Is this real life? Please help us find this amazing couple. #BurgerKingWedding pic.twitter.com/gwhFhCMmmR — Burger King (@BurgerKing) April 3, 2015
And the wildest part? King, 23, and her soon-to-be husband caught the attention of the brand itself.
Joel Burger is going to marry Ashley King this summer. Yes, it's the Burger King wedding! AND it's today's column: http://t.co/mczvO1wItZ — Dave Bakke (@DaveBakkeSJR) April 3, 2015