The people of Instagram are having their cakes and eating them, too.
About a month ago, blogger Jenny Rushmore posted a sketch to her Instagram of a bathing suit she planned to make.
The swimsuit design was drawn on a curvy female figure, and its caption included #BeachBodyReady.
According to Rushmore, an Internet troll commented on the sketch shortly after to tell Rushmore she should “eat less cake” if she wants a beach body.
The comment was quickly deleted, but the damage was already done.
In another post, Rushmore fired back with a healthy dose of scathing sarcasm.
To the random jerk who fat-shamed me this morning in a comment and suggested I eat less cake: As you can see from this pic my life is just a sad mess, so I'm glad you've helped steer my dietary choices, cheers! #effyourbeautystandards #CakeWithCashmerette
The sassy #CakeWithCashmerette caught on, and soon, bloggers from all over began posting photos of themselves eating cake to support Rushmore's cause.