SuperGurl probably pushed the line, like, a little too far when earlier this week, it literally said to its customer base, “Rape Us Now.”
Like, just a smidge too far.
The Singapore-based online fashion retailer received a ton of backlash after it posted the wildly inappropriate banner ad on its website on Monday in honor of Black Friday sales.
Yeesh. Come on, Singapore-based online fashion retailers!
The ad has since been removed from the site, and SuperGurl apologized through a Facebook post.
SuperGurl Creative Director Jordus Lim apologized saying,
Lim ended the post writing,
Commenters on the Facebook apology don't seem to be as forgiving as SuperGurl presumably would like them to be.
On the plus side, if you thought you had to go to stores on Black Friday to feel bad for humanity, you can now do that online.
Citations: SuperGurl apologises over 'rape us now' Black Friday advert (Independent)