Cannes Lion Festival

This Horribly Sexist Ad For Aspirin Somehow Actually Won An Award

People are not happy about an advertisement that won an award at this year's annual Cannes Lions Festival in France.

Advocate for women's issues and former ad executive Cindy Gallop tweeted this advertisement, from an agency called AlmapBBDO in Sao Paulo, Brazil, that ended up winning a bronze award:

The "joke," "Don't worry babe, I'm not filming" is supposed to refer to a man filming himself engaging in sexual intercourse with a woman without having her consent. The boxes of aspirin are meant to represent the aspirin the man needs after she yells at him about not knowing she was being filmed.

Go Cannes for awarding this super sexist and offensive advertisement. It is so funny. I'm LMAO. Look at me. I'm laughing so hard. It's so funny. I love it. It's so clever. So. Clever.

Citations: What Exactly Is the Joke of This Award-Winning Sexist Aspirin Ad? (NY Mag)