The United States government is doing its best to keep up with technology and younger generations, but this attempt has to be the biggest Captain Picard facepalm we've ever seen.
Capitalizing on the popularity of the "doge," the US Department of Health and Human Services decided to incorporate Internet images in an attempt to attract people to sign up for healthcare on its Facebook page.
Yes, you read that correctly: the government is using memes to get you to sign up for healthcare.
For those not familiar with a doge, it's basically a play on the word "dog," using images of a "derpy" Shiba Inus and grammatically incorrect phrases written in various neon colors in the Comic Sans font. The meme became so popular, it even has its own cryptocurrency: Dogecoin.
Anyway, the fact of the matter is, our federal government is using memes to sell us on healthcare. If that's not concerning, I don't know what is.
What's next? Overly-attached-girlfriend Hillary Clinton 2016 campaign ads? Scumbag Steve Arizona State Senators?
Even worse, the government just completely ruined doge for us. Thanks, Obama.