Kendrick Lamar And Barack Obama Team Up In New PSA, 'Pay It Forward'
When your song is Barack Obama's favorite song of 2015, only good things can come your way.
In Kendrick Lamar's case, he's spreading the good around.
This Monday he released a PSA called "Pay It Forward," a call to recruit mentors for the National Mentorship Program.
The video features footage from his most recent visit with President Obama and highlights the fundamental role mentors have in every success story.
Directed by Dave Meyers and "the Little Homies," it's sure to inspire would-be mentors everywhere.
Watch it below and check out a mentorship program near you.