The only thing "honest" about Jessica Alba's sunscreen line is it honestly doesn't work -- at least according to recent social media chatter.
The company marketed itself as an eco-friendly and socially responsible alternative to standard baby and home care products.
That was all well and great until people started claiming one of its eco-friendly products doesn't actually work.
Users have been blasting The Honest Company's SPF 30 sunscreen on social media, claiming it didn't prevent them from getting super burnt.
He may be bald, but this guy is, without question, currently a redhead.
One Amazon user called it the “worst sunscreen ever” and quipped how she doubted Jessica Alba used her own products.
Another Amazon reviewer joked you might as well put baby oil on your skin instead of using The Honest Company sunscreen.
In a statement to TODAY, The Honest Company said the complaints online make up a small portion of its total user base.
The Honest Company's statement reads:
NBC Chicago reports the lack of zinc oxide in the sunscreen may be responsible for its lack of effectiveness.
Reportedly, at some point, The Honest Company reduced the amount of zinc oxide in its SPF 30 sunscreen from 20 percent to 9.3 percent.
When looking at other sunscreens that use zinc oxide as the only active ingredient, between 18 to 25 percent of the mineral is included, NBC Chicago reports.
Allegedly, some stores decided to discontinue the selling of the sunscreen lotion, though the company refutes that claim.
Some users have gone to the Web to defend Alba's product line, saying they haven't had any issues with it.
Are some people overreacting or is Honest SPF 30 really the "Fantastic 4: Rise of the Silver Surfer" of sunscreens?