Part-promotional and part-philanthropic, AQUAhydrate co-owners Sean "Diddy" Combs and Mark Wahlberg are pledging to send 5,000 cases of water to Flint, Michigan. And, according to The Big Story, they'll keep sending water to Flint residents until the water crisis is resolved.
Combs and Wahlberg are two in a number of celebrities who have called out the environmental disaster in Flint recently, where dangerously high lead levels in the local water are causing residents to become sick.
Locals first noticed a dramatic change in the water when Flint officials stopped drawing from the Detroit municipal system and switched to the Flint River in an effort to save money.
According to the CDC, side effects from drinking lead-contaminated water include brain and kidney damage. As if that's not bad enough, high levels can also lead to convulsions, coma and death.
The 1 million bottles of clean water AQUAhydrate expects to arrive on Wednesday will hopefully provide considerable relief to those who have been dealing with toxic local water since 2014.