If you think Iggy Azalea's annoyingly popular hit, "Fancy" is the song of the summer, think again.
The real song of the summer, if you're in the know, actually belongs to a young Brooklyn-native, named Bobby Shmurda. Shmurda's break-out hit, "Hot N*gga" or "Hot Boy" depending on who you're talking to, has raced up the Billboard charts and racked up over 7.8 million views on YouTube.
If you've never heard of Shmurda or "Hot N*gga," you're old.
Grantland's Rembert Brown perfectly summed up why your cultural ignorance may be bothering you.
It’s a balancing act, staying culturally relevant — wanting to exude social responsibility, but having little desire to be the old dude in the club.
Brown's struggle with age and relevance is something that many Millennial's are facing right now, ourselves included.
But, regardless, you need to know who Bobby Shmurda is because Beyoncé, Chris Brown, Justin Bieber, French Montana and a bunch of other people we all care about have.
There's also a very strong chance you've heard his song in the club and wished you could Spotify it later.
Don't worry that's why we're here ...
Meet Bobby Shmurda:
Shmurda, 20, is from the East Flatbush area of Brooklyn, New York. He's also the leader of a new-age rap group called, GS 9. GS 9 stands for many things but most commonly, "Grimey Shooters," "Gun Squad" or "G Stone Crips."
Shmurda is "hot" right now because of his breakout summer hip-hop anthem, "Hot N*gga." Press play as you read this post.
"Hot N*gga" is not only tearing up the clubs, but it also made popular the Shmoney Dance, a new craze that's quickly taken the Internet by storm.
If you don't believe me, here's Justin Bieber doing the Shmoney Dance in the studio a few days ago:
Chris Brown and his crew were recently spotted Shmoney Dancing on a yacht in St. Tropez:
...And here's Beyoncé's co-sign of the Shmoney Dance:
On July 18, Complex reported that Shmurda had been signed to Epic Records. We assume the deal came with a hefty advance because Shmurda's first video, "Shmoney Dance," was significantly less "flashy" and more raw. Take a look:
Before we get any further, let me introduce Rowdy Rebbel. He's Shmurda's GS 9 right-hand man, and the two are heavily featured on each other's songs.
Less than a month after "Hot N*gga" went viral, Shmurda's hit peaked at the number 1 spot on Billboard's Twitter Emerging Artists chart.
In just a short period of time, Shmurda, Rebbel and the rest of the GS 9 crew have traded in former low-budget videos for a highly produced and visually disorienting new single, "Computers."
"Computers" by Rowdy Rebbel featuring Bobby Shmurda debuted this week on WorldStarHipHop.
The video is strong evidence of how rappers quickly adjust their lifestyle once they get some more money in the bank. But don't worry, the lyrics are still the same, and the Shmoney Dance is still around.
The GS 9 crew has experienced many highs this summer. Besides social media success, last month, legendary rapper Raekwon of Wu-Tang brought Shmurda on stage during his set at the Brooklyn Hip-Hop Festival.
Shmurda also performed the opening set for rapper Yo Gotti's pop-up show in NYC this week:
Surprise @BobbyShmurdaGS9 opening set at @YoGottiKOM's pop-up show in NYC. pic.twitter.com/h7toLVl2IV — The FADER (@thefader) August 12, 2014
What's next for Shmurda and the GS 9 crew? Who knows, but one things for sure, "Hot N*gga" and "Computers" won't be the only song you hear from these young guns. If you want to hear more, check out GS9's mixtape "Shmoney Shmurda (Shmixtape)":
Even NFL players are getting in on the Shmoney dance. Ayy.
https://t.co/2GoDtJjTNN ah ah ahh — Bobby Shmurda (@BobbyShmurdaGS9) August 12, 2014