In the world of social media, content is king. Whether you're a brand, blogger, organization, or just another individual contributing to the social ecosystem, your main goal is to attract viewers. With the ease of access to social media and the ability to publish information out to a social audience with the push of a button, every individual and business manages their own web presence.
If you want to be successful on social media, it is important to learn a handful of crucial tips and tricks to keep your content consistent and drawing attention. This article focuses on how to make your social media outlets more engaging, whichever they may be.
Tip #1: Find your niche.
Identify a specific area of focus, a theme, or set of characteristics and stick to it. No one enjoys following social media outlets that have ADD, or are inconsistent. Keep your content and activity relevant with your topics of interest and expertise. Strive to be creative, original and interesting with your material. Try to find ways to differentiate yourself from the rest.
Tip#2: Create interesting and engaging content.
The key to generating successful and engaging content, which will yield the most ROI such as likes, comments, shares, and re-tweets is to post content that resonates with your audience. On average, people who are on social media have short attention spans and are "visual consumers.” Therefore, it’s best to keep your content short, straight to the point, and include media on your site as often as possible.
An example of engaging content would be something that triggers an emotional or psychological response, or something that generates discussion and buzz. For beginners, the best way to learn what type of content resonates most with your audience is through trial and error. Including a link out to another resource is helpful, as well as making sure your posts are mobile friendly.
Tip#3: Post at the right time.
The best times to post on your social networks is in the evening between 7PM and 11PM, and the worst is between 2AM and 7AM. Usually, the middle of the day is when a lot of content is published, and your posts are likely to get lost in midst of busy days and the overwhelming amount for viewers to catch up on. A few good social media software tools you can use to optimize your post are Buffer, HootSuite and SocialFlow, which all help with flow and easy of timely postings.
Another great way to determine the best time to post is to track what's trending; therefore, you can see if what you're posting is relevant to what’s popular in the social environment. Hashtags (#) are useful as a discovery tool on Twitter, Facebook and Instagram to draw attention to your content through a specific topic, but try not to overuse them.
Tip#4: Consider contests, promotions and rewards.
If you're a social media or brand image manager, realize that everyone loves to win free stuff. One of the top reasons for liking a fan page is the presence of promotions, contests and giveaways. Running frequent giveaways is a great way to get your audience to engage with your brand and content. Some examples of these audience involvement opportunities might be trivia questions, photo contests or social activities, where if a post on your site gets "x" amount of likes, someone will win a prize.
Tip#5: Listen to your audience and be "social" on all outlets.
Listen to what your fans and followers are saying about you or your brand on social media. This is important because your fans can provide you with feedback, make suggestions and give you interesting input. It's also important to be social on social media because it shows that you recognize and acknowledge your followers. Social media is another medium for you to communicate with your digital audience, so try to make an effort to reply to tweets and comments. This creates a social interaction, and these interactions are what make social media "social" and help you to gain and maintain followers.
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