After debuting as a web app in 2011, blind dating service "Grouper" has been making noise in mobile app stores, so much so that it'd been named as one of the top 10 New York City start-ups to watch in 2013 by Time Magazine.
And while the Big Apple-based company has plenty of competition capable of clogging the roads to success in the dating service field, CEO Michael Waxman believe that it's his company's uniqueness that serves as a strength in Grouper's bout to become the premier app for love-hungry bachelors and bachelorettes.
The concept behind Grouper is fairly simple. You, the man or woman in search of a good time out, sign up. The app then matches you with someone based on your Facebook information. You grab two of your friends, "they" grab two of theirs and voila you have a 3-on-3 group date, or grouper. All you and your friends have to do is pay a $20 fee for each person, which includes a first round of drinks (it's meant to ensure your attendance), and meet at one of the many designated bars around the city that Grouper works with.
And while the CEO remains coy when it comes to revealing the numbers on his balance sheet, he more than welcomes an opportunity to speak about the growth his 15-person powered company has experienced.
Profits and revenues can lay on the wayside for now. What is much more important and fascinating is the fact that with Grouper, Waxman, who according to Huffington Post coincidentally found the love of his life while testing out his own app, seems be doing the impossible: resurrecting the phenomenon of the blind date, this time without all the creepiness and cringe worthy thoughts of meeting up with the wrong-person.
At the very least, the structure of Grouper's service provides users an opportunity to have fun night out, without the pressures of having to make their meet-ups an epic success, knowing that, at worst, their night can turn into a time out with the guys, or gals. And that is, ultimately, one of Waxman's premier goals.
Photo via Tech Crunch