Rockpack, the video curation platform founded by Sofia Fenichell has just launched for iOS. The London-based startup has placed an emphasis on feasibility, user engagement, and curation of video, separating it from the rest of the crowd that has started moving towards video.
Trying to create space in a crowded field is no walk in the park and CEO/Founder of Rockpack, Sofia Fenichell, understands this. However, she also understands what makes Rockpack different from every other company in the market.
“We have moved beyond the Social Economy into the Curators Economy. The barriers to content creation are currently so low that there has been an explosion of low-value content. Rockpack makes it simple for everyone to curate and create their own video channels and easily discover premium content. Recommendations are more powerful and relevant when they come from real people.”
Here’s how it works: A user signs up and uses the app to find videos of interest. These videos may already be on certain channels, but you are able to create your own channels and add these videos onto them. After curating your own channel, it can be shared with your contacts via Facebook and Twitter. If Rockpack feels like there’s a relevant video for your channel, they’ll even suggest it to you.
Rockpack’s advisory board includes Stephen Fry, Jamie Byng publisher and managing director of Canongate Books, Sean Knapp co-founder and chief product officer of Ooyala, Elizabeth Sheinkman and Sol Parker of William Morris Endeavor, Justin Cooke chief marketing officer of Topshop, Matt Heiman founder of Diagonal View, Philip DeBevoise co-founder of Machinima and Zach Leonard, digital managing director at The Independent Group.
Qualcomm Ventures and a number of other angel investors, including Richard Burston, a technology entrepreneur and currently Vice Chairman of Kore Telematics, and the former CEO of Apple EMEA, Pascal Cagni, have backed Rockpack. Rockpack has launched with big media partners and investors so we are very interested to see how they continue to progress as time goes on.
For more information, visit www.rockpack.com