This Is It: Rap Genius Signals Its "True Launch" With New Mobile App

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Weeks after being humbled by Google for questionable SEO tactics, Rap Genius has begun making headlines for all the right reasons. This time, the lyrical annotations site is in news after announcing the launch of "Genius," a new mobile app that is available for download in iPhone iOS stores.

"This is the true launch of Rap Genius," said co-founder Tom Lehman. "Right now, more than half of our traffic comes from mobile devices. Soon, it will be 100 percent."

The Genius app will allow users to read Rap Genius' massive archive of annotations, which are all attached to the songs, articles, poems and other forms of texts that they explain.

"Genius has a lot of cool features you can't get anywhere else," a blog on Rap Genius' main site read. It gives you instant access to lyrics for all the songs in your iTunes library, including the song currently playing. And with Genius Recognition Technology™, you can hold your phone up to music playing around you, and – SHAZAM! – Genius instantly takes you to the annotated lyrics for that song."

For now, Genius only allows users to read annotations, though Lehman has informed TechCrunch that an upcoming version of the app will allow fans to add their own annotations.

 

In the mean time, the co-founder will hope that fans will be happy enough with what he says was a highly anticipated app, while the launch itself may just prove to be the first step for Rap Genius to deliver their promise of changing the internet.

"This app has long been our users' most-requested feature, and we're pumped to finally deliver."

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