O'RTE Single Estate Tequila Finds Success in Booming Tequila Market Through Unique, Vintaged Approach

Tequila gets an upgrade: Single estate, unique vintages.

Written by Kyle Russell

The global tequila market is experiencing unprecedented growth, with projections set to hit over $14 billion by the end of 2024, according to a recent study by The Business Research Company.

In the midst of this artisanal tequila explosion, O'RTE Single Estate Tequila has emerged as a standout brand by blending the art of tequila-making with a unique, vintaged approach that sets it apart. While many brands prioritize mass production and uniformity, O'RTE takes a meticulous approach, curating 100% blue agaves from a single, hand-selected family estate in Jalisco, Mexico each year, based on strict criteria. This dedication to tradition and quality results in a tequila with unrivaled depth of flavor and character, appealing to discerning consumers seeking a premium drinking experience.

Created by Brand House Group — also known for prominent artisanal launches OMAGE California Brandy, AWAYUKI Japanese Strawberry Gin, and others — O’RTE offers enthusiasts a more nuanced and authentic tequila experience celebrating the art of traditional tequila-making while embracing the dynamic nature of taste profiles through each vintage. Each bottle tells a story of the estate the agaves were harvested from for that year, taking tequila lovers on a journey of excellence with each vintage.

Since its 2023 debut, O'RTE continues to meet consumer demand. This has been made possible through distribution partnerships with industry leaders like Southern Glazer's, Allied Beverage Group in New Jersey, and Empire Distributors in Georgia, coupled with its rapid expansion across restaurants, bars, and nightlife venues in key markets throughout the United States.


O’RTE currently offers three expressions. In the 2021 lineup, O'RTE Blanco offers a vibrant aroma with hints of pepper and a fruity finish. The Reposado features floral honey and peppermint notes, complemented by oak, vanilla, and butterscotch flavors. Añejo boasts tropical scents with fresh agave and subtle vanilla undertones, delivering a smooth taste of pineapple, oak, vanilla, and caramel. Blanco is priced at $69.99, Reposado at $79.99, and Añejo retails for $99.99.

In 2021, tequila surpassed whiskey in popularity and sales, claiming the number two spot in total retail sales in the spirits market, just behind vodka. As brands continue to enter this sector, Brand House Group remains focused on quality and awareness, positioning O’RTE for future growth with each new vintage.

O’RTE is available at major wine & spirits and independent retailers across the US, as well as in restaurants and bars in major markets. Alternatively, O’RTE can be purchased online at, with shipping available to locations where it is legal to receive alcohol products by mail.

BDG Media newsroom and editorial staff were not involved in the creation of this content.