How Knix Is Making Menstrual Health Fashion-Forward

Menstrual health is finally having its moment. Topics like ending period poverty and eradicating menstrual shame are being brought into everyday conversations, and that’s good. But there’s more work to do before menstruation feels fully normalized, such as making it possible to look and feel great when you’re having your flow.

Face it: Most items designed to wear during your period aren’t what you’d call “trendy”. More often, they’re functional. Or they’re practical. Sometimes, they’re kind of drab and boring. Do they get the job done? Sure. But in the process, they make you feel like you’re forced to put style on hold.

This doesn’t make sense, especially in a world that says it’s dedicated to celebrating menstruating folks and promoting their contributions. One brand of menstrual-wear garments recognizes the desire for fashionable as well as functional options and ensures its collections reflect this.

The company is called Knix (pronounced “nix”). Visiting their website, you’ll quickly see why they’re unique. While their legacy product line is leakproof underwear, they have since expanded to other garments and undergarments. Each item has a designer feel. You immediately sense that their driving force isn’t just to create innovative underwear, but to develop innovative underwear that people who menstruate want to wear even when they’re not on their periods.

To understand exactly what makes Knix special, this article breaks down how the brand is changing the conversation around menstrual health. The company’s approach indicates the development of a distinct niche within the crowded fashion marketplace.

1. At Knix, Aesthetics Aren’t Secondary To Performance

The performance technology behind Knix leakproof underwear is both sophisticated and reliable. Constructed from high-end fabrics, their leak-capturing underwear boasts considerable absorption capacities. For example, some panties can hold up to nine tampons’ worth of liquid without feeling bulky. That’s quite a bit.

Yet performance doesn’t outshine visual appeal at Knix. The actual cut and shape of Knix menstrual-wear garments are flattering, whether you’re curvy or not. Plus, their lineup of undies offers modern silhouettes like bikinis, high-rise panties, thongs, briefs, boxers, and boy shorts. And for those who value color variety, Knix provides a wide range of favorite hues.

What does this mean for the average consumer? You don’t need to sacrifice personal style or preference to avoid messy leaks that can leave stains on your bed sheets or clothing.

2. Inclusivity Is A Knix Core Promise.

It’s refreshing to see models of all shapes and sizes. The body acceptance movement has seen various champions, with Knix playing a prominent role. Demonstrating an early commitment to inclusivity, Knix began hiring menstruating people representing all figures for their online advertisements in 2013. This practice continues to be a part of their brand.

For people who want to buy panties, bras, shapewear, and loungewear from their devices, this is significant. Seeing models who look like real people makes it easier to pick the right product the first time around. Again, it tells menstruating consumers, “We get you and understand that one size doesn’t fit all.”

Knix has also introduced a virtual fitting feature. Customers can speak privately with a personal fitter who will assist with taking measurements and answering questions. This service offers personalized support with expert guidance for selecting the right leakproof underwear and a resource for openly discussing related questions.

3. Their Body Positive Culture Fosters Camaraderie

Every part of the Knix culture is meant to help people who menstruate feel part of a broader, supportive community. And this includes the way Knix treats its employees.

At Knix, team members are encouraged and empowered to help the company become “the world’s most impactful intimates-first brand.” That ambitious goal requires more than individual effort; it calls for a committed group actively moving toward the same vision.

As Knix employees become more immersed in their body-positive culture, they can better support their customer base. This, in turn, further aids in destigmatizing menstrual health, one interaction at a time.

Words like “pretty,” “sexy,” and “trendy” aren’t typically used when you’re talking about period wear. But thanks to Knix, that’s changing. The brand makes it possible for people who menstruate everywhere to realize that being on their period doesn’t mean scrapping their stylish dreams.

BDG Media newsroom and editorial staff were not involved in the creation of this content.