Billabong's initiative to raise $50,000 for Surfaid benefits the eye of all beholders. The premise is this: upload any photo from your Instagram or desktop that demonstrates the idea that "Life's Better in Board Shorts."
Not only does each entry translate to $1 donated by Billabong, but also the chance to win one of a number of awesome prizes, including the grand prize: a trip to Bali.
Other prizes include the chance for your photograph to be featured on a pair of limited edition photo board shorts.
Thats not even mentioning weekly opportunities to score Billabong paraphernalia. The meaning of life in board shorts is open to your interpretation, so what do you have to lose?
Check out the promo video below:
Life's Better in Boardshorts - Ryan Callinan 60s from Billabong on Vimeo.
To learn more about Surfaid, an organization to aid isolated communities through empowerment via education and health.
To learn more about their initiatives, donate, or volunteer check out their site.
Alyssa | Elite.
