Word of mouth and positive reviews are absolutely invaluable when it comes to marketing yourself, and when Seattle resident Jake Chapman took to Tinder, he realized he might be able to use this tried-and-tested strategy to his advantage.
In one of those late-night decisions that may or may not have been fueled by alcohol, Chapman decided to text a few of his ex-girlfriends to see if they'd be willing to review their past relationships with him in the hopes of using their quotes on his Tinder profile.
As you might expect, the plan was met with mixed reviews.
However, he did manage to get enough material to work with.
According to the post he put on Reddit's r/Tinder, Chapman's strategy actually resulted in some matches -- including one he probably wasn't anticipating.
One of his exes -- a girl named Taylor -- also sent him a 4-and-a-half star review that didn't make the cut, but it's clear she was a fan:
He’s got a job, condo, dog, fast car, can cook, good with his hands and is a complete sweet heart. The only thing keeping me from trying to be with him is 1,155 miles.
Unfortunately, Taylor either forgot she had a boyfriend when she wrote that or simply didn't care, and after the post began to gain traction, Chapman said he received this text:
As it turns out, Chapman might not even need to use Tinder for much longer. He said he woke up to discover Taylor had booked a flight from California to recover from her breakup:
I think that's what you call a "happy ending."