Sponsored by UGG

Here’s Why UGG Is Still The Staple Boot For Fall & Winter

You could say UGG is back, but then again, did it ever really leave? Since 1978, the footwear mainstay has carved out a corner for itself in fashion history, and now, the brand is reimagining its most noteworthy styles with the #UGGLIFE campaign.

Just in time for colder months, you’ll see updated versions of their most iconic boots — worn by style legends and their family members — to celebrate inspiring style across generations. Supermodel and activist Paloma Elsesser, who has ushered in a new era of body positivity and self-acceptance, is one of the new faces of the campaign alongside her sister Ama, a rising model, actress, and creative.

As a plus-size model, Elsesser has always been vocal about the need for fashion to make a place for bodies of all sizes, inspiring individuals everywhere to love themselves and their figures, no matter what shape. The new #UGGLIFE campaign pays homage to the evolution of UGG over the years. The fearless combination of the new with the classic is timeless, and it’s that daring attitude that makes Elsesser a smart fit for the campaign.

After all, Elsesser is all about “being unapologetically who you are,” and being open minded in style — and beyond. “The true essence of open-mindedness is essential to existence,” she says.

The cast, including Kim Gordron, Luka Sabbat, Slick Woods, Sasha Lane, and more, shows you that the UGG lifestyle is comfortable, cool, and ever-changing, made for not just you and me, but also for you and yours. With a trend-transcending design, combating winter weather in style has never felt better.