A while back, we introduced you to a small bagel shop in Brooklyn that blessed the world with the almighty rainbow bagel.
After the advent of this OG multicolored snack, all hell broke lose.
It didn't take long for everyone to hop on the rainbow bandwagon.
Within no time, this seemingly innocent pattern morphed into an unstoppable disease that's on a mission to infect and destroy everything it can sink its spectrum of colors into.
Yep, it appears nothing is safe from the wrath of this rainbow fad.
From bagels and coffee to grilled cheese and Snapchat filters, we've seen people parading around with all kinds of colorful crap that seriously makes you question your faith in humanity.
So this leaves us with one very important question:
Why the f*ck is every so obsessed with rainbow food all of a sudden?
I mean, seriously, what happened to the good old days when all your favorite snacks stayed in their proper pigmented lane instead of putting on a costume and pretending to be some sort of edible unicorn?
If you ask me, some foods just have no business trying to look like a mythical creature, and this colorful craze needs to be put to an end before it's too late.
Check out the photos below to see proof the rainbow food fad has gone way too far.