Super Bowl
Irish Spring's Super Bowl commercial had 'Midsommar' vibes.

Twitter Thinks Irish Spring Fully Channeled Midsommar In This Super Bowl Ad

I’m scared of soap now, y’all.


Irish Spring made its Super Bowl commercial debut in 2022 with an ad that was way creepier than anyone expected. The cult-ish video had everyone comparing it to the 2019 horror movie Midsommar, and for good reason.

Irish Spring

A soap company going full-on cult in the middle of the Super Bowl? That wasn’t on my bingo card.