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'Not Okay's "Unlikable Female Protagonist" content warning caught Hulu viewers off guard.

Not Okay's First Joke Flew Right Over Everyone's Heads

No, that warning was not serious.

Hulu

It’s easy to hate Danni Sanders in Hulu’s new movie Not Okay. In fact, the movie even warns viewers right from the jump that she’s an “unlikable female protagonist.” But many fans didn’t realize Not Okay’s silly content warning was actually a joke. As it does, Twitter got mad.

Hulu

“The content warning was borne out of, to be honest, our test screenings,” director Quinn Shephard told IndieWire. “People were quite literally like, ‘Why would someone make a movie with an unlikable woman?’” So, she added the warning as a jokey bit of satire.

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