After hearing about the untimely death of A Tribe Called Quest rapper Phife Dawg, who passed away Tuesday at just 45 years old from complications related to diabetes, one news reporter decided to pay his respects in the best way possible.
During Wednesday morning's broadcast, WSB-TV reporter Mark Arum showed his appreciation for Phife by subtly integrating the late rapper's lyrics throughout his traffic report, making it the coolest traffic report ever.
Apparently inspired by his colleague's tribute, WSB-TV lead anchor Fred Blankenship joined in. The pair then spent the remainder of the short segment proving how incredibly talented Phife Dawg truly was.
The musical references Arum and Blankenship chose were subtle; if you didn't know any better, you may not have realized they were speaking in lyrics at all. But for Tribe fans, it was an unexpected -- and totally perfect -- way to honor the late musician.
Check out the segment up top.
Citations: A Tribe Called Quest's Phife Dawg Dead at 45 Read more: http://www.rollingstone.com/music/news/a-tribe-called-quests-phife-dawg-dead-at-45-20160323#ixzz43l9Y4xBS Follow us: @rollingstone on Twitter | RollingStone on Facebook (Rolling Stone), This Traffic Reporter's Tribute to Phife Dawg Live on TV Is Amazing (Complex)