KFC Commercial Featuring Hodor From 'Game Of Thrones' Is Sad But Satisfying -- VIDEO

As Game of Thrones winds its way to a close, characters have been dropping like flies. And yet, some deaths still take us by surprise, like the loss last year of the beloved gentle giant Hodor.

Hodor's loss has been felt so keenly by the production, that unlike other characters who have passed, HBO made an exception and included Kristian Nairn in their promotions for Game of Thrones Season 7 -- most notably in the "Aaaaaaaaa" videos, which is where we got our first glimpses of many of the characters this year.

His now iconic death in last season's episode "The Door" has inspired parodies of all stripes, most of which were either run during late night TV or on the internet. But the latest one is one in the nationwide commercial in the United Kingdom.

It's for KFC. Kristian Nairn, now at his new job behind the fast food counter, faces down a horror unknown in Westeros: The Lunch Rush. HODOR!

Well, actually, no. Not Hodor. Instead, the phrase that everyone keeps saying to him across time, space, and mobbed queue lines is "Chicken With Fries."

Speaking about the now iconic word "Hodor" to The Hollywood Reporter, Nairn says that though the meaning behind it has been revealed he still plans to use it as a multi-function word.

Of all the meanings it's had in the past … it's meant so many things to Hodor, and so many things to everybody else. Now, knowing what it means for real, I think people will hold onto Hodor as a multi-function word. I certainly will still use it that way.

Somehow I just don't think "Ricebowl" will catch on here the same way Hodor has. But then again, I haven't had one. They could be just that tasty.

Game of Thrones Season 7's first episode "Dragonstone" airs Sunday, July 16, at 9 p.m. ET on HBO and HBO Now.