Jimmy Kimmel took his show down to Austin for South by Southwest.
While there, he decided to help promote a local business. And who better to help support an Austin-based business than Mr. Alright, Alright, Alright himself, Matthew McConaughey?
McConaughey and Kimmel made three ridiculous commercials to publicize Vulcan Video, a local video store still selling VHS tapes.
Vulcan has an extensive collection of Canadian television and Asian Horror, free parking and a bathroom. What more could you want from a video store in 2015?
If that didn't sell you on the place, maybe Kimmel and McConaughey's ads will. They're up above.