When you're holding onto the media exclusive of the year, how do you keep it safe from prying eyes?
Yesterday, Vanity Fair nearly broke the Internet with its Annie Leibovitz-shot cover debut of Caitlyn Jenner in full bombshell regalia.
But behind the story lies hours of top-secret work kept under the strictest security measures and delivered to the printer by hand.
According to Mashable, the magazine confiscated all cell phones during Jenner's cover shoot and hired extra security to keep the set private.
Once the photos were uploaded and the story filed, they remained on one computer that wasn't WiFi-enabled.
Each night, a staffer would move the files to a flash drive and delete them from the hard drive before resuming work the next day.
A Vanity Fair spokesperson also revealed Caitlyn Jenner was not paid for the show-stopping cover.
Efforts to hush the story proved worthwhile when the story went live yesterday and promptly became the hottest social media topic.
Jenner's new Twitter page, created after the cover's release, set a record by accruing more than one million followers in four hours.
Today, she's up to two million.
Proving she's still humble, Jenner tweeted her thanks.
Another Jenner world record, and at 65? Who'da thought! Humbled & honored to have reached 1M followers in 4 hrs. Thank you for your support. — Caitlyn Jenner (@Caitlyn_Jenner) June 1, 2015