Guys, Kendall Jenner lives for now.
She's always lived for now. This isn't a new thing she's into just because Pepsi is giving her the big bucks to say it.
Like, OK, that's part of it, but she also lives for now on her own! Whatever. Be cool.
The Victoria's Secret model talked to Refinery29 about her new Pepsi “Live For Now” campaign, which I can only assume is based on the principles of chugging sugar until your leg falls off because we only have a few good years on this crazy blue basketball we call Earth.
It turns out Kendall is actually a very spontaneous woman! Whatever. It's true.
She told the site,
I'm always living pretty spontaneously and trying to be in the moment as much as I can. I'm always trying to set my phone aside and keep it away from me and live for what's happening right in front of me instead of what's happening in someone else's life.
Just because Kendall has 77.7 million followers on Instagram doesn't mean she can't step away from time to time and chug a cold can of Pep, nahmean? Do you? Do you nah what I mean?
I definitely try and take breaks from social media. I'll delete apps off my phone to try even harder to get out of it. Any time I'm hanging out with everybody that I love, or friends or family, then I don't feel there's a need to be on social media because I should be with everyone that I care about and love.
In a short film (read: commercial) featuring the song "Lions" by Skip Marley, Kendall plays (read: is) a model overcome by the passion of social justice warriors marching near her shoot.
She joins their cause (read: takes off her wig) and saves the day by handing one of the police officers (read: the fuckable one) a can of sweet, frosty Pepsi. Hisssssss. Aw yeah.
The filmmercial seems like a modern take on the Pulitzer Prize nominated Flower Power photo taken by Bernie Boston at the National Mobilization Committee to End the War in Vietnam's March on the Pentagon.
Except, you know, this modern interpretation exists to sell soda.