For 364 days out of the year, commercials are the bane of our existence. They’re the repetitive ads we have to sit through, hour after hour, impatiently waiting for our shows to continue.
Commercials are the reason the mute button exists and, most certainly, the reason DVR was invented. To put it simply, commercials suck.
But on one unique day of the year, all that changes. On that one day, commercials are transformed from an obnoxious reality of everyday technology to an exciting, captivating art form all their own.
Commercials are no longer television we watch because we have to; on that day, commercials become television we watch because we want to.
That one day of the year is Super Bowl Sunday.
Super Bowl commercial spots are the priciest of the year, and for this Sunday’s game, advertisers are paying up to $5 million for 30 seconds of airtime during the biggest NFL matchup of the year.
For the most part, however, the price is worth it, as the ads that air on Super Bowl Sunday are some of the best in television history.
In celebration of the big game, we’ve rounded up 10 of the most iconic Super Bowl commercials of all time.
Check ‘em out below, and tune in to Super Bowl 50 to catch this year’s costliest ads (oh, and the game, of course).
1. Snickers: "You're Not You When You're Hungry" (2010)
It’s Betty White. Do you need further justification?
2. Budweiser: “Wassup” (2000)
The raspy, obnoxious “wassup” became the greeting of a generation. Classic.
3. Volkswagen: “The Force” (2011)
Because “Star Wars” references will always win.
4. E-Trade: "Talking Baby" (2008)
This commercial was the first in a string of talking-baby commercials, which had everyone across the country laughing.
I mean, a sassy, talking infant? It’s the best.
5. Reebok: “Terry Tate, Office Linebacker” (2003)
People getting body-slammed by a 300-pound football player never gets old.
6. Apple: “1984” (1984)
For the nerds in all of us, this “1984”-inspired ad is a time-honored classic.
7. Coca-Cola: “Mean Joe Green” (1979)
Another classic, this Coca-Cola spot dates back nearly 40 years and people still remember it.
8. Budweiser: “Respect” (2002)
The name says it all.
9. McDonald’s: “The Showdown” (1993)
What do you get when you combine french fries, two of the biggest names in the NBA and the Super Bowl? One kick-ass commercial.
10. Doritos: “Goat 4 Sale” (2013)