Tinder's New Paid Feature Shoves Your Profile In Other User's Faces

Turns out money CAN buy you love after all. Or at least, it can on Tinder.

OK, so maybe love was a bit of an exaggeration. But at the very least, money can up your chances of locking down that super-hot one-night stand with Tinder's new feature, Tinder Boost.

So how does it work? Tinder is following in the footsteps of competitors such as Bumble and figuring out a way to make money off of particularly thirsty users by ensuring that their profiles come across more potential matches.

If you subscribe to the new feature, your profile will be one of the first users in your area come across for 30 whole minutes!

According to Tinder reps, that means you're getting up to 10x more profile views, aka 10x more chances at love or that super-hot one-night stand. OH, BABY!

Mashable writes that Tinder said, in an email statement, that the new feature is just another attempt for them to "[provide] you a simple, fun introduction to new people nearby so you can get out and meet them in the real world."

Right. Because that's totally Tinder's mission...


In case you were wondering (and I know you were), I'm not quite sure how I feel about paying to increase my chances of meeting someone. At that point, why don't I just hire, like, a real life matchmaker or something?! (Are those actually thing? Someone please let me know.)

I guess my point is, I understand 10x more potential matches is a lot in the grand scheme of things, but is it worth $7.99 (the cost for just one boost)?! I'd probably rather get an overpriced juice with that money.

But if you want to choose the extra matches over a Citrus 2 juice from Pressed Juicery, here are the deets:

You can purchase "boosts" at any time, and if you pay for Tinder Plus, you're already getting one free "boost" every week. One boost is $7.99, five boosts are $6.20 each and 10 boosts are $4.70 each. (You have to make an upfront payment of $46.99... so, yeah.)

Oh, and SORRY, THIRSTY, TINDER-LOVING AMERICANS, Tinder is currently only testing this ~exclusive~ new feature on Australian users. But don't fret — they "hope to get the world boosting soon."

Citations: Wanna up for sex stakes? Skip the queue with Tinder's 'boost' function (Mashable), Bumble is finally monetizing with paid features to better help you find a match (TechCrunch)