Not unlike its 2016 Black History Month Collection, the BETRUE collection is just another step (Get it? Nike make shoes.) Nike is taking toward accepting people from all walks of life into the athletic community.
It's important to note that this is not the first time Nike has advocated for the LGBTQ+ community. Not only was the company one of the few corporations to openly support 2015's Equality Act, this is also not the company's first collection of the BETRUE line, which has been around in support of the LGBTQ+ community since 2015.
In its initial launch, Nike Vice President of Global Merchandising and Executive Advisor to its LGBTQ+ Employee network Tim Hershey said of the line:
So, without further ado, here's the 2016 collection in all its glory.
Some of the Nike pieces subtly showcase the rainbow flag.
They've got a couple of simple black tanks that feature the pink triangle.
And lots and lots of beautiful, awesome colorful workout gear perfect for the summer.
Want to buy some stuff for yourself... or maybe the entire collection? Check it all out here.