For those who love to shop, Black Friday is more than a sale, it’s the biggest event of the year. That’s why Elite Daily is scouring through Amazon, Best Buy, Walmart, Target, and more to get you the very best Black Friday deals on favorites like the Instant Pot and Nintendo Switch. During Black Friday 2020, we’ll be highlighting deep discounts on gadgets like laptops, tablets, and phones — including Apple products — as well as beauty, clothes, and accessory favorites. Whether you’re shopping for gifts or yourself, there’s no better time of year to click “add to cart.”
Black Friday 2020 is on Nov. 27, but more generally, it’s the Friday after Thanksgiving, which since 1941, has been the fourth Thursday of November. However, it has become much more than just a single day event. Early in the week (and even earlier in the month of November), there are often big sale releases to be on the lookout for. Plus, the sales that start on Black Friday often extend through the weekend until Cyber Monday – the big online shopping holiday the Monday after Thanksgiving – and beyond. Elite Daily will be updating you on the best deals all November and the last-minute deals released on Nov. 27 you just can’t miss.
Sales start online and in stores far before the actual day of Nov. 27, and continue through the holidays. Walmart got their Black Friday party started way early with its Deals For Days Event which starts Nov. 11, a full two and a half weeks before Black Friday itself with deals on tech, home goods, and more. Amazon has also launched pre-Black Friday sales during their Holiday Dash Event, which will continue through the holidays. Amazon’s (often Prime-specific) deals are a great opportunity to score deals on gaming consoles, phones, tablets, TVs, and other tech products (especially if you’re looking to shop Alexa products like the many iterations of the Echo or smart TVs) as well as clothing, beauty, and more.
And expect many more Black Friday deals to begin the evening of Thanksgiving, perfect for some online shopping while lounging your way through your food coma. Or, if you’re more the type to venture out into the cold, while Target hasn’t announced its plans for in-store or online Black Friday 2020 sales yet, but they've announced a few pre-Black Friday deals on everything from a Dyson vacuum to a best-selling air fryer. While historically, many other stores opened at 6 a.m. or 7 a.m. on Friday morning, due to COVID-19 expect many retailers to shift some of their Black Friday deals from in-store to online.
Plus, with sales starting in early November, Black Friday deals are definitely not limited to one day. That’s why Elite Daily will be rounding up the deals throughout the month of November so you don’t miss a single must-buy.
Black Friday ads typically begin coming out the first week of November. This year, to accompany early sales, stores like Home Depot, Best Buy, and Macy's began launching ads for Black Friday offerings in late October, and will continue to run them throughout November.
However, while the ads can be a great way to work out your shopping plan to get the best Black Friday sales, there are also plenty of last-minute drops to keep an eye out for that are not announced the month or week before. We’ll be rounding up all the best ones on Elite Daily the week before and on the big day of Black Friday starting very early in the morning.
The best things for you to buy on Black Friday really comes down to what you need in your life and what your friends and family will enjoy as gifts. And since there are sales covering the full spectrum of goods from tech to home to fashion and beauty, there’re plenty of on-sale goods for every taste and want.
However, there are some categories to definitely consider: Black Friday has traditionally been the best time to shop for big-ticket items like TVs, appliances, laptops, and more – including current generation products.
So if you’re shopping for gaming consoles like the Nintendo Switch, or if you’re in the market for home or kitchen gadgets like a Roomba, KitchenAid mixer, or the much-beloved Instant Pot, get ready. Other tech that’s great to shop for? Televisions, laptops, Apple products including the Apple Watch and Macbook, tablets, headphones, smart home products, phones, and more will all likely be discounted. But the deals aren’t limited to gadgets. Black Friday is also a great time to shop for beauty, fashion, and workout gear including on rarely discounted goods. Last year saw major Black Friday sales at Glossier, ColourPop, Madewell, and way, way more, and you can expect the same this year, too.
While there will be a lot of deals, not every deal will be a great deal. Some so-called special promotions have been on sale for months. And it’s not uncommon to see discounts on items be as little as 10 or 15% off the MSRP. While $50 off of a $350 appliance is not bad if you were going to buy already, it’s certainly not the deal of the century to rush out for.
The best places for you to shop on Black Friday all depends on what you’re looking for. Best Buy is legendary for its television deals and last year, featured an impressive array of deals on Samsung phones and laptops as well, so expect much the same from Black Friday 2020. For beauty on the other hand, Ulta and Sephora always pull out all the stops with limited-edition sets from fan-favorite brands – but shop early, the best deals often sell out quickly.
If you’re looking for a little bit of everything, zero in on Amazon, Target, and Walmart’s deals, which will run the gamut from tech to toys to home to fashion. And since the big retailers don’t like to be out done by each other, the same deal can often be found at multiple places, so if you’re looking to get your basket with two-day Prime shipping, consider checking for the deal on Amazon before buying.
While previous years have offered plenty of both “in-store only” and “online only” deals, 2020 may look a little different. Expect some traditional brick-and-mortar stores to offer more online sales due to COVID-19. Deciding how and where to shop will largely come down to personal preference. If you'd prefer to avoid the crowds and shop from the comfort of your own home, online is the way to go. But, no doubt there will still be in-store sales to find, so if that's your preference plan to arrive early. Either way, make a call based on what works best for your shopping style and needs right now.
While Cyber Monday has traditionally been the day to shop online, things have been massively changing on the retail landscape. There are the online-first marketplaces like Amazon who love a good sale and don’t like being outshined by the physical stores, and then there are all the big retailers who don’t want to give up all those shoppers who prefer to shop online rather than in-store. So nowadays, Black Friday is just as great a time to shop for deals online as it is in-store. (However, it doesn’t work the other way around. Brick and mortars rarely have special Cyber Monday deals.)
Plus, if you’re looking for deals the weekend or even week after Black Friday itself, online pulls ahead with deals that last longer and more reliable stock. And beyond getting to stay cozy while you’re shopping, there’s also the added benefit of getting to shop many more stores at one time. Elite Daily will be rounding up all the must-see deals all month long, including bright and early on Black Friday morning so keep an eye on this space.
We only recommend products we love and that we think you will, too. We may receive a portion of sales from products purchased from this article, which was written by our Commerce team.