That New-New

Rihanna's Savage x Fenty "Game Day" Line Pokes Fun At The Super Bowl

The collection says what everyone’s thinking.

Have you heard? There’s a football game going on during the Rihanna concert on Feb. 12. And that football game just so happens to be the Super Bowl, so you know Bad Gal RiRi had to come through with new merch.

As the 2023 Super Bowl Halftime Show performer, Rihanna could obviously showcase new music, but she quickly shut that down. Instead, the “Lift Me Up” singer chose to launch a Savage x Fenty “Game Day” collection, which actually pokes a little fun at Super Bowl LVII.

Limited-Edition LVII Beanie
Savage x Fenty

The most affordable options in the line are a bandana ($40/$30 for VIPs), a pair of boxers ($33/$25 for VIPs), or a beanie ($45/$35 for VIPs).

Limited-Edition LVII Tube Top
Savage x Fenty

With tube tops making a major comeback these days, a “Game Day” version was a necessity.

Limited-Edition LVII Hoodie
Savage x Fenty

You can’t go wrong with a “Game Day” hoodie. Regardless of whichever team wins that football game that’s bookending Rihanna’s show, it’ll be a keepsake.

Limited-Edition LVII Hat
Savage x Fenty

Deviating from the predominantly blue or brown color palettes in the collection is this cap, with the LVII insignia emblazoned across the front in hot pink.

Limited-Edition LVII Surprise Tee
Savage x Fenty

The most coveted item is the LVII Surprise Tee, which says what everyone’s thinking: “Rihanna concert interrupted by a football game, weird but whatever.”


As you can see, Rihanna’s “Game Day” collection — which includes all of these items and more — is a total flex. If her drip is a little bit of you, visit Savage x Fenty’s official website ASAP, before the line sells out.

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