Bucket List Destinations

Viva Magenta Travel Inspo From Pantone’s Color Of The Year 2023

Step into the magenta-verse.


Pantone’s Color Of The Year for 2023 is Viva Magenta, which it describes as “a shade rooted in nature, descending from the red family and expressive of a new signal of strength.” Considering it’s meant to invoke “the forces of nature,” it’s fitting that travelers will want to add some Viva Magenta travel destinations to their 2023 bucket list.


Step into the “magenta-verse” in the new year by venturing to places where the joyful and electrifying shade naturally occures. From vibrant sunsets and pink lagoons to flower fields and spectacular rock formations, check out these Viva Magenta destinations inspired by Pantone’s Color Of The Year.


1. Carlsbad, California

The  Flower Fields at the Carlsbad Ranch in California are bursting with 50 acres of vivid flowers, including hues of Viva Magenta. The best time to visit is during the Spring bloom season from March to May, where you can enjoy garden teatime events, concerts, and outdoor yoga, and take plenty of photos in the rainbow meadows.

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2. South Australia

In South Australia, you can view magenta sunsets above the Flinders Ranges and sip purple-red wine in the wine capital of Adelaide, Australia.

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3. Holland Tulips

Holland’s Tulip fields are one of the most colorful destinations on the planet to experience. The best time to visit is from the end of March through mid-May, where you can witness over seven million flower bulbs bloom in their pink, purple, and magenta glory.

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4. Western Australia

If you dream of swimming in a Viva Magenta sea, venture to Hutt Lagoon and Lake Hillier in Western Australia. The two naturally pink lakes, which are located in the Coral Coast region, get their color from caroteinoid-producing algae, which nourishes the skin with Vitamin A.


5. Rancho de Los Caballeros, Arizona

In Wickenburg, Arizona, you can take in the Viva Magenta sunsets in the 20,000-acre High Sonoran Desert. Stop by the Rancho de Los Caballeros ranch, where you can enjoy horseback riding lessons, fireside meals, and float into the sunset on hot air ballon rides.


6. Rainbow Mountain, Peru

The Rainbow Mountain, also known as the “Mountain Of Seven Colors,” is located near Cusco, Peru, and features super rare rock formations that swirl with exciting natural tints. It’s a hot spot for international travelers, and offers many hiking trails for viewing the Viva Magenta hues.

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7. Magenta, Italy

Did you know there’s a place named Magenta? Magenta, Italy is a quaint town located near Milan and carries the history of the rich color. It comes from local inventors of a synthetic aniline dye called fuchsine, which sounds similar to “fuchsia.”

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8. Mono Lake, California

This saline soda lake in California is over 750,000 years old, and boasts rare, saturated magenta sunsets that’ll enchant you during an evening swim.


9. Valley of the Moon, Chile

You can catch another major Viva Magenta sunset in the Valley of the Moon, located in the Atacama desert of Chile. It’s known for unique sand and rock formations, due to thousands of years of wind and salt erosion, which mimic the landscape of the moon.


10. Cano Cristales, Colombia

This very special Colombian river is known as the "River of Five Colors" or the "Liquid Rainbow,” which is, you guessed it, imbued with Viva Magenta. You’ll want to visit from the end of July to November when the colors are most saturated for stunning travel photos.

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11. Antelope Canyon, Arizona

The slot canyon in Lechee, Arizona is known for its winding tunnels that glow purple when the daylight shoots through the cracks. You can explore the Upper Canyon on a guided tour and catch the famous sun beams in the middle of the day at peak daylight, during ideal viewing months from March to October.

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